The blue guest card
Benefits for owners of leisure residences and long-term campers
The Tourism Association Kitzbüheler Alpen - Brixental offers all guests with a registered holiday home in Brixen im Thale, Kirchberg in Tirol or Westendorf and all long-term campers an exclusive regional discount card: the blue guest card. With this card you can enjoy numerous discounts in the region and with selected partners in the surrounding area - and save money at the same time.
Benefits with you guest card
TVB Kitzbüheler Alpen - Brixental
checkDiscount on the children´s and family program
checkDiscount on guided hikes
checkFree use of the child carrier (available at the tourist offices, deposit required)
Regional activity program
checkWith your guest card you can enjoy the activity program in Brixen, Kirchberg and Westendorf for free or at a reduced price. More information is available at the information offices or on our website.
checkWith the guest card you can enjoy guided hikes, bike tours and children's programs in the four Kitzbühel Alps regions at the same conditions.
Cable cars & lifts in summer
checkKitzbühel Alps Summer Card 2-14 days: up to 5% discount (valid throughout the Kitzbühel Alps region)
checkKitzSki Kitzbühel/Kirchberg: up to 5% discount on one-way tickets Mountain&Valley (valid on all KitzSki summer lifts)
checkBike & Hike Tickets: up to 5% discount (valid on all KitzSki summer lifts, except Kitzbüheler Horn and Bichlalmlift - no bike transport)
checkBike tickets for “Lisi Osl-”, “Gaisberg-” & “Fleckalmtrail”: €1.00 discount on the bike tickets
Cable cars & lifts in winter
checkKitzSki Kitzbühel/Kirchberg: up to 5% discount on the one-way ticket Berg&Tal*
*valid ONLY for pedestrians at the feeder lifts Hahnenkammbahn, Kitzbüheler Hornbahn, Bichlalmlift, Wagstättbahn 1, Fleckalmbahn, Gaisberglift, Panoramabahn Hollersbach.
Your discounts in summer:
checkWestendorf golf course: 20 % discount on green fee
checkTiroler Edelbrennerei Erber Brixen im Thale
checkTennis courts Brixen, Kirchberg und Westendorf
checkWildpark Aurach
checkWildschönau excursion train
checkSchloss Tratzberg in Jenbach
checkSwarovski Kristallwelten in Wattens
checkBurg Hasegg & Münze Hall
checkKufstein Fortress
Your discounts in winter:
checkTiroler Edelbrennerei Erber Brixen im Thale
checkWildpark Aurach
checkSwarovski Kristallwelten in Wattens
checkBurg Hasegg & Münze Hall
checkKufstein Fortress
FAQ - Questions about the blue guest card
Good to know
You can obtain the blue guest card directly from your local tourist office!
The blue card is always valid for exactly one calendar year and must be applied for / collected from the tourist office at the beginning of the year.
You can obtain the blue card free of charge from the tourist office if you can show proof of an officially registered leisure/second home and a confirmation of payment of your last local tax bill.
Please contact the tourist office. They can issue you with a duplicate.
No, each family member over the age of 5 needs their own personalized card.
This is staggered according to the size of the residential property: Under 30m² living space you will receive 2 personalized guest cards. Between 31m² and 100m² you will receive 4 guest cards. If you have more than 100m² of living space, you will receive 6 personalized blue cards.
Yes, to take advantage of the discounts, your card should be your constant vacation companion.
Yes, that is also possible. Please contact the tourist office directly. It is possible to receive the personalized blue guest card digitally. This means you always have the card to hand on your cell phone.
Yes, it is very likely that the guest card partners will check your identity and require a valid photo ID for the guest card.
Apply for a blue guest card online
You can apply for your blue guest card directly online below. Please note that the guest cards are only valid for one calendar year. The blue guest cards are issued and sent out at the beginning of each year.
General Terms and Conditions: The blue guest card for leisure residences is a voluntary service provided by the Kitzbühel Alps - Brixental Valley Tourist Board, without any legal entitlement or necessity. The blue guest card of the Brixental Valley is non-transferable and personalized and is valid for one calendar year. It will be withdrawn without replacement in the event of misuse. Under certain circumstances, the scope of services may be restricted for operational reasons or for important reasons. Benefits will not be refunded or paid out in cash. Some service partners may carry out an additional identification check (using an official photo ID).
Local tax / visitor's tax / tourist tax
Your contribution to quality in the entire vacation region
As the owner of a registered and valid leisure or second home in Tyrol, you make a valuable contribution to the region with the annual tourism tax. This is levied retrospectively in November/December by the tourism association and is based on the local tax and the size of your residential property. In this way, you help to maintain the infrastructure and quality of life in the region!
| Object size | Costs |
| up to 30m² living space | € 420,00 (per year) |
| 31-100m² living space | € 840,00 (per year) |
| over 100m² living space | € 1.260,00 (per year) |
The tourism tax was raised to € 3.50 by decree of the Office of the Tyrolean Provincial Government on 05.09.2024, as a result of which the flat-rate tax was recalculated accordingly.
Important notice:
The leisure residence tax prescribed by the tourism association is based on the Tourism Act of the province of Tyrol and is independent of the municipal tax for leisure residences levied by the municipalities since 2019. If you have any questions about the municipal tax, please contact your municipal office directly.
With these levies, you are actively helping to keep your leisure residence as attractive and liveable as you know and value it. Among other things, you support the maintenance of hiking and cycling trails, cross-country ski trails and improvements to the mountain infrastructure. A significant proportion of the funds also goes towards beautifying the village. Your contribution makes a difference - thank you very much!
NOTE: Guest cards for leisure residences do not include the ÖBB and VVT mobility service. Please bear this in mind when planning your journey.



