Being present at the stadium gives the Brixental region a chance to connect directly with fans and partners of Borussia Dortmund. Twice a year, the team is on-site for promotions - mainly in VIP areas at Signal Iduna Park - creating real, valuable interactions.
The Partnership
Creating real experiences in Brixental Valley!
The partnership between the Kitzbüheler Alpen – Brixental tourism region and Borussia Dortmund goes far beyond a typical collaboration. It’s built on genuine connection, regular presence, and shared experiences—both in the region and at the stadium. BVB isn’t just visiting Brixental Valley; they’re a true part of the local event calendar. And it works both ways: the Brixental shows up in Dortmund too, with multiple appearances at the stadium throughout the year, plus ongoing visibility through eye-catching campaigns and promotions.
Experience BVB in Brixental Valley
When Borussia Dortmund comes to the Brixental Valley, the whole region turns into a hotspot for fans, young talents, and football lovers. From training camps and fan club tournaments to youth academies - there’s something happening all year round.
Summer 2026 at a glance:
check18.07. – 25.07.2026: Trainingscamp U23
check17.07. – 24.07.2026: Trainingscamp Women´s team
check18.07.2026: Fan Club Tournament in Kirchberg
check03.08. – 07.08.2026: BVB Evonik Football Academy in Kirchberg
check10.08. – 14.08.2026: BVB Evonik Football Academy in Westendorf
check12.09.2026: BVB Legends Cup im Brixental
check26.09.2026: BVB Alpinen Golf Cup
Presence in Dortmund
You’ll also feel the partnership around Signal Iduna Park. Several times a year, the Brixental team is on-site - hosting exclusive promotions, especially in VIP areas - and bringing a taste of the region straight to the fans.
On-site presence
Stadium advertising & visibility
Targeted stadium advertising keeps Brixental Valley consistently in the spotlight. Pitch-side boards inside the stadium grab attention on matchdays and link directly to a dedicated landing page - extending the experience into the digital space. That way, the brand doesn’t just live in the stadium, but online as well.
LED exterior facade
One real eye-catcher is the LED facade of the Signal Iduna Park. Large-scale visuals of the Brixental reach a wide audience far beyond the stadium itself. Running more than 330 days a year, this presence ensures long-term visibility - keeping the region top of mind for both visitors and the general public.
Part of the BVB Business Network
As a partner, the region is part of the Borussia Dortmund business network and benefits from connecting with companies across a wide range of industries.
What the network offers:
High-quality events, workshops, and business formats
Direct access to decision-makers and companies
Digital networking opportunities and exclusive behind-the-scenes insights
Frequently Asked Questions about the BVB Partnership in Brixental
The partnership between Borussia Dortmund (BVB) and Brixental in the Kitzbühel Alps combines top-level professional football with a unique alpine training environment. It has existed for several years and includes various sporting activities such as training camps, youth development programs, and women’s team preparations.
What makes it special is the combination of world-class infrastructure and the natural alpine setting. The region provides ideal conditions for intensive training, recovery, and team building. At the same time, the partnership creates a strong connection between the club and the region, including fan activities and community events. For BVB, Brixental is not just a training location, but an integral part of seasonal preparation and sporting development.Several BVB training and team programs take place regularly in Brixental. These include training camps for youth teams, the women’s team, and selected performance squads of the club.
The programs make use of the region’s infrastructure, including natural grass pitches, training facilities, and accommodation for players and staff. Depending on the season phase, the focus varies—from physical conditioning and endurance to tactical training and team development.
The training camps are typically highly structured and combine multiple daily pitch sessions with recovery activities in the alpine environment. This creates a holistic training approach that balances performance and regeneration.Yes, within the framework of the BVB partnership in Brixental, there are regularly public events for fans and visitors. These may include friendly matches, fan club activities or youth tournaments.
These events are designed to strengthen the connection between the club, the region, and its supporters. Visitors often have the opportunity to watch training sessions or meet the team during selected events.
Exact dates and formats vary each year depending on the training schedule and seasonal planning. Information is announced in advance through our Brixental website.Brixental offers optimal conditions for professional football training at the highest level. Its location in the Kitzbühel Alps provides a mild summer climate and enables effective altitude-based training conditions.
The combination of tranquility, modern infrastructure, and natural surroundings supports both athletic performance and player recovery. In addition, training pitches, accommodation, and logistics are ideally suited for professional team sports.
Another key advantage is the seclusion from the regular club environment. This allows teams to fully focus on training, tactics, and team development without external distractions.Training in Brixental offers a combination of natural altitude, modern infrastructure, and a peaceful environment. These factors support both physical performance and mental focus.
The alpine setting can positively influence endurance development and allows for high-intensity training sessions under optimal conditions. At the same time, players benefit from short distances, high-quality pitches, and professional recovery facilities.
Another key advantage is the strong focus on football itself. Away from everyday club distractions, teams can fully concentrate on training, tactics, and group dynamics. This creates an environment specifically designed to enhance performance and team cohesion.