Being present at the stadium gives the Brixental region a chance to connect directly with fans and partners of Borussia Dortmund. Twice a year, the team is on-site for promotions - mainly in VIP areas at Signal Iduna Park - creating real, valuable interactions.
The Partnership
Creating real experiences in Brixental Valley!
The partnership between the Kitzbüheler Alpen – Brixental tourism region and Borussia Dortmund goes far beyond a typical collaboration. It’s built on genuine connection, regular presence, and shared experiences—both in the region and at the stadium. BVB isn’t just visiting Brixental Valley; they’re a true part of the local event calendar. And it works both ways: the Brixental shows up in Dortmund too, with multiple appearances at the stadium throughout the year, plus ongoing visibility through eye-catching campaigns and promotions.
Experience BVB in Brixental Valley
When Borussia Dortmund comes to the Brixental Valley, the whole region turns into a hotspot for fans, young talents, and football lovers. From training camps and fan club tournaments to youth academies - there’s something happening all year round.
Summer 2026 at a glance:
check18.07. – 25.07.2026: Trainingscamp U23
check17.07. – 24.07.2026: Trainingscamp Women´s team
check18.07.2026: Fan Club Tournament in Kirchberg
check03.08. – 07.08.2026: BVB Evonik Football Academy in Kirchberg
check10.08. – 14.08.2026: BVB Evonik Football Academy in Westendorf
check12.09.2026: BVB Legends Cup im Brixental
check26.09.2026: BVB Alpinen Golf Cup
Presence in Dortmund
You’ll also feel the partnership around Signal Iduna Park. Several times a year, the Brixental team is on-site - hosting exclusive promotions, especially in VIP areas - and bringing a taste of the region straight to the fans.
On-site presence
Stadium advertising & visibility
Targeted stadium advertising keeps Brixental Valley consistently in the spotlight. Pitch-side boards inside the stadium grab attention on matchdays and link directly to a dedicated landing page - extending the experience into the digital space. That way, the brand doesn’t just live in the stadium, but online as well.
LED exterior facade
One real eye-catcher is the LED facade of the Signal Iduna Park. Large-scale visuals of the Brixental reach a wide audience far beyond the stadium itself. Running more than 330 days a year, this presence ensures long-term visibility - keeping the region top of mind for both visitors and the general public.
Part of the BVB Business Network
As a partner, the region is part of the Borussia Dortmund business network and benefits from connecting with companies across a wide range of industries.
What the network offers:
High-quality events, workshops, and business formats
Direct access to decision-makers and companies
Digital networking opportunities and exclusive behind-the-scenes insights