The St. Johann in Tirol region cleans up at Tirolissimo
"My Yapadu" campaign receives 3 Tirolissimo awards!
‘Can’t think of anything better!’ – It is with this maxim in mind that this year's Tirolissimo Gala was held on 30th October 2018 in the Congress in Innsbruck. That those nominated did INDEED think of something better, is shown in the many creative ideas that came about. The St. Johann in Tirol region, together with the agency Tom Jank Network, based around the man the company is named after, Tom Jank, were nominated in 2 categories for the popular advertising trophy (Category T1: Advertising campaign & Category T7 Visual / Video advert). With the ’My Yapadu’ advertising campaign, based around the theme of ‘Happiness’ St. Johann in Tirol tourist association was able to snatch the main prize of the evening, showing that the theme of ‘Happiness’ really has arrived in the region. The 4-part video series with Poetry Slammer Lars Ruppel, who poetises about various aspects of travelling in the St. Johann in Tirol region, got the better of the competition too in the ‘Visual / Video advertising’ category and this was the 2nd trophy of the evening for the tourist association. To the great surprise of all those present, this year too the golden Tirolissimo, the ‘Grand Prix’ was awarded for particularly outstanding, innovative project – and this award also went to the St. Johann tourist association and Tom Jank.
’I am overwhelmed, I wasn’t expecting that !’, said Gernot Riedel, Managing Director of St. Johann tourist association about the coveted advertising trophies, ‘For us, this is confirmation that we are on exactly the right track with this – somewhat new – advertising concept, that we have adopted for the entire region … with 2 nominations and taking away 3 prizes, it really is a very special happy moment – MY YAPADU!’, added Mr Riedel proudly.
With Tirolissimo, for several years now, the Tirol state prize for Advertising and Marketing Communication has been awarded by Tirol Economic Chamber, Specialist Group: Advertising and Marketing Communication. Tirol’s creative award is regarded in the sector as one of the most important events and ought to motivate businesses and agencies alike to provide superb service. The St. Johann in Tirol region, together with Tom Jank, with 2 nominations, came home with 3 of the coveted trophies.