Motivation and enthusiasm are the sources of energy that keep us all moving forward. Stadtmarketing Wörgl is always striving to ensure that the town continues to develop in all possible areas of business, tourism, culture, education, but also in sport and socialising. Learn more about the town marketing in Wörgl.
Holidays in Wörgl
The pulsating town in the Holiday Region Hohe Salve
Welcome to the charming town of Wörgl, located in the heart of the region Hohe Salve in Tyrol. As one of the largest towns in Tyrol, Wörgl is known for its rich history, picturesque landscapes and varied activities for visitors of all kinds. Whether you need a break while passing through or are planning a longer stay, the town of Wörgl offers a unique blend of urban flair and natural beauty.
With its location at the foot of Möslalmkogel, all active holidaymakers will find a suitable environment for their leisure activities in Wörgl. From hiking to climbing and biking all the way to tobogganing in winter. Discover the town’s multifaceted range of sports and leisure options. Going for a stroll and buying souvenirs for many is simply part of a great holiday. And Wörgl is the perfect place for this! Apart from two well-known shopping centres, Bahnhofstrasse is one of the longest strip malls in all of Tirol.
The town of Wörgl has the edge in Tirol, both in terms of energy strategy as well as promoting sustainable forms of mobility. With the Smart City, FloMobil and as an e5 municipality, Wörgl has already been able to implement numerous projects and improve the quality of life in the town.
Numbers and facts for Wörgl
checkAltitude: 511 m above sea level (village centre)
checkArea: 19.68 km²
checkPopulation: ca. 14,000
Historical facts from Wörgl
The town of Wörgl has a long history dating back to the 12th century. It was an important trading town and a hub for railway traffic. During the Second World War, Wörgl was an important base for the German army and fierce fighting took place. On 13 February 1945, the town was bombed by Allied forces. The bombing destroyed large parts of the town and claimed many lives. After the war, Wörgl was rebuilt and is now a modern town with many shops, restaurants and leisure facilities. The town is also an important transport hub for the region, with a motorway junction and a main railway station served by many trains.
Wörgl is also known for Freigeld, an experiment introduced in the 1930s by the Austrian social reformer Silvio Gesell and the then mayor Michael Unterguggenberger. Freigeld was a type of currency that had an expiry date and had to be renewed regularly. This was meant to boost the economy by forcing people to spend their money quickly instead of hoarding it. The free money experiment was a success and led to an economic boom in Wörgl and the surrounding area. However, it was soon banned by the Austrian government as it was seen as a threat to the national currency.
A summer holiday in Wörgl promises pure swimming fun, enjoyment of nature and small-town flair. Why not hike or bike to the most rustic Alpine lodge in all of town, take a walk through the shady forest or discover the many shopping options. In addition to numerous events focusing on music, culture and sports, you can also enjoy culinary treats from around the world in Wörgl. Pizza, Sushi, Curry or rather stick with Tirolean home cooking - you have the choice!
Wörgl is just a 10-minute drive from the next cable car. This is handy not only in summer, in winter it also opens the doors to one of the biggest and most modern ski areas worldwide: the SkiWelt Wilder Kaiser - Brixental. The ski bus will take you straight onto the pistes completely for free. When there is enough snow, you can also enjoy a wide range of cross-country skiing options in Wörgl. The 1.5 km long training trail is even floodlit at night on selected days. Winter hikers and tobogganists, of course, also get their money’s worth in the town of Wörgl. The trail up to Möslalm is open to hikers in winter. A downhill run from the Alpine inn on the toboggan promises plenty of fun and action!
"Freigeld" from Wörgl
Visit Wörgl and learn more about Freigeld and its impact on the Hohe Salve region. Discover the historical buildings and places associated with Freigeld. Despite the ban, Freigeld has become a symbol of the innovative power of Wörgl and the Hohe Salve region. Today, the town of Wörgl commemorates the Freigeld experiment with a memorial stone, honouring Michael Unterguggenberger's commitment and the importance of innovation and progress for the local economy and community.
In addition, 2018 saw the release of "Das Wunder von Wörgl", an Austrian documentary film. The film was produced by director and producer Eva Eckert and received positive reviews for its well-researched and captivating portrayal of the story of Wörgl's free money experiment. In 2018, "Das Wunder von Wörgl" was screened at the Innsbruck International Film Festival in Austria and in 2019 at the Green Screen International Wildlife Film Festival in Germany.
Events in Wörgl
Top events and highlights from the Summer-Activity-Programme
The most beautiful images from the region
Become part of the Social Wall
Share your experiences in the Holiday Region Hohe Salve. With the hashtags #hohesalve, #hopfgarten, #itter, #kelchsau, #wörgl, #kirchbichl, #angath, #angerberg und #mariastein your photos are also in the mix!