PR promotions in Mainz

The partnership between the Region Hohe Salve tourism association and 1. FSV Mainz 05 are not just present at the training camp directly in Tyrol, they also have an active presence, genuine encounters and tangible moments with their fans in Mainz. With targeted PR promotions at home games in the MEWA ARENA, Region Hohe Salve is bringing the Alpine zest for life, Tyrolean hospitality and authentic experiences right into the capital of the Rhineland-Palatinate region. The goal is to make this cooperation visible, strengthen the emotional bond with the Mainz fan base, while at the same time awakening a yearning to enjoy a holiday in the Kitzbühel Alps – in summer and winter alike.
Whether it is with traditional music, delicious regional food, interactive promotions or by way of influential symbols like the Mainz 05 gondola: Each PR promotion is a conscious step to anchoring Region Hohe Salve with Mainz 05 in the long term and actively breathing life into the partnership.

At the home game against TSG Hoffenheim, Region Hohe Salve were a potent symbol for the long-term partnership. With ski instructors from the region, live music, a retro photo wall, retro bows and culinary highlights, Tyrol‘s Alpine realm was brought into the stadium.
One special highlight was the celebratory presentation of the Mainz-05-Region-Hohe-Salve gondola, which will in future be a permanent feature in the MEWA ARENA – a potent symbol for the connection between 1. FSV Mainz 05 and Region Hohe Salve. Here too Band Oidhoiz once again ensured there was a laidback ambience after the game in the ‘Schobbeschachtel‘.