Mainz 05 gondolas

Two gondolas. Two locations. A partnership that binds. The Mainz 05 gondolas are so much more than eye-catching branding. They are a visible symbol for a close, long-term partnership between 1. FSV Mainz 05 and the Region Hohe Salve tourism association. They combine sporting passion with the Alpine zest for life, exercise and emotion – and Tyrol with Mainz. In the place where winter sports enthusiasts and hikers are normally out and about, the culture of football is now meeting the mountains. And where the Bundesliga games are played, Region Hohe Salve has a long-term presence.

At the first summer training camp for the professionals at 1. FSV Mainz 05 in Region Hohe Salve in 2024, there were celebrations in Hopfgarten for the first Mainz 05 gondola. Since then, they have been operating in section 1 of Hohe Salve cable cars, taking guests from the valley up into one of Tyrol’s loveliest mountains with superb panoramic views. The gondolas have been fully branded in the 1. FSV Mainz 05 design and since that time have been accompanying locals and holiday visitors every day as they make their way up to the top – to go hiking in the summer and in the winter, into one of the biggest interconnected ski areas in Austria, which comprises 275 kilometres of pistes.
The gondolas make the partnership tangible in day-to-day life. They create recognition, are topics of discussion and provide an emotional connection – both for football fans and for guests who might be discovering Mainz 05 for the first time.

A potent symbol right in the middle of the MEWA ARENA. In autumn 2025, a second gondola at Bergbahnen Hopfgarten was branded in the Mainz 05 design. It was brought to Mainz as part of the PR promotion on 21st November 2025 with a celebratory presentation. This gondola is to remain permanently at MEWA ARENA and is therefore a unique feature in the stadium environs. Normally operational in Hopfgarten (Salvenbahn Hopfgarten), it is now in the middle of Mainz – as a visible, emotional symbol of the partnership. The gondola brings together Alpine provenance and an urban football setting. It symbolises holidays, exercise, nature and a change in perspective – values which are typical of Region Hohe Salve and Mainz 05 alike.