PIA – your personal digital holiday companion

PIA shows you what makes the Pillerseetal valley so special: events, experiences and the benefits of your guest card – always up to date and directly on your smartphone. For moments that last.
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From summer 2026, the Pillerseetal Guest Card will feature a new design and new services. The following services are included until 30 April 2026:
With the Pillerseetal Guest Card, you can enjoy numerous benefits and attractive discounts – directly in the valley and throughout the Kitzbühel Alps. It accompanies you throughout your stay, in summer and winter alike, and opens up opportunities for special experiences and moments that will remain in your memory. The Pillerseetal Guest Card is your key to the region – and above all to free, uncomplicated mobility. The included use of public transport in and around the Pillerseetal makes you independent and takes you comfortably to lakes, mountains and events. In addition, the guest card opens up special experiences in summer and winter: guided hikes and e-bike tours, a taster day at one of the swimming lakes, cross-country skiing taster training in Nordic skating or atmospheric lantern and torchlight hikes. Selected programmes for families are also part of the offer. Discounts on mountain railways in summer, on our bookable FamilyMoments and on many other excursion destinations in the Pillerseetal and the Kitzbühel Alps round off the benefits. All services can be found in the Pillerseetal Guest Card folder, online on our website, directly at your accommodation or at the tourist office.
checkMobility included: free use of buses, local transport and InterRegio trains
checkIncluded activities in summer and winter, such as swimming lakes, guided hikes, cross-country skiing taster sessions in Nordic skating (starting in winter 2026/27)
checkDiscounts on mountain railways in summer and bookable FamilyMoments
checkFurther discounts in the Pillerseetal and the Kitzbühel Alps
You will receive the Pillerseetal Guest Card free of charge from your host when you check in. The optional FamilyMoments are additional services that allow you to enjoy even more unforgettable moments in the Pillerseetal.The Pillerseetal Guest Card is equivalent to the Guest Cards of the other regions of the Kitzbühel Alps and is also known as the Kitzbühel Alps Card. All the benefits of the card can be found below as a download.

Highlight moments in summer
These new benefits will apply from the 2026 summer season onwards

Highlight moments in winter
These new benefits will apply from the 2026/27 winter season onwards
PIA is more than just a digital service – it is your personal holiday companion for your individual stay in the Pillerseetal. Available around the clock, PIA thinks ahead, inspires and ensures that you don't miss a single special moment. With selected tips on experiences, events and excursions, it becomes a reliable guide – personalised, up-to-date and always at your fingertips. Particularly practical: your Pillerseetal Guest Card is available digitally via PIA – your personal digital holiday companion – so you can conveniently download it to your smartphone and show it at any time. In PIA, you can also discover all discounts at a glance and book suitable offers and experiences directly.
You will receive the card directly from your host upon arrival. However, the host can also provide you with a digital version before your arrival.
It is valid for the duration of your entire stay.
You will receive the card free of charge when you stay overnight in the Pillerseetal and pay the accommodation tax.
No problem. Register once – and your guest card will become your digital companion in your personal PIA
No, each family member requires their own personalised card.
Yes, to take advantage of the discounts and enjoy your highlight moments, your card should be your constant companion.
No, your Pillerseetal Guest Card is also your ticket for buses and local and InterRegio trains within the Kitzbühel Alps.
Yes, it can also be made available digitally, or you can activate it in PIA – your personal digital holiday companion.
General Terms & Conditions: The guest card is not transferable. It is only valid for the guest whose full name features on the card and for the duration of their stay. In the event of misuse it will be withdrawn without replacement. In some circumstances its scope of its use may be restricted for operational or other fundamental reasons. Services will not be reimbursed or paid in cash.

Add-on FamilyMoments
Wide mountains, clear lakes, fresh air – and experiences that bring people together. With the Pillerseetal Guest Card, you can discover the valley at your own pace. The add-on FamilyMoments make your holiday even more flexible: attractive multi-day packages that combine variety, simplicity and clear price advantages. Plan your holiday individually and benefit from savings of up to 50% compared to the official admission prices. Choose between three, four or six days – from May to October 2026 – and combine mountain railways, swimming lakes and adventure offers according to your mood. Each included moment can be used once a day (depending on the opening hours of the participating partners). And if you want to experience even more, simply extend your break. FamilyMoments – moments that last.
In the Pillerseetal, your holiday begins in a relaxed manner – and is filled with moments that last. Thanks to the excellent local transport options, you can travel comfortably and stress-free throughout the region. Using them is very simple: show your Guest Card, get on board and off you go – making transport an easy and natural part of your holiday experience.
checkFree train journey from Wörgl to Pillerseetal on arrival
checkFree use of all regional, post and ski buses
checkFree station shuttle from St. Johann in Tirol, Fieberbrunn, Pfaffenschwendt and Hochfilzen stations directly to your accommodation
checkFree use of ÖBB local and InterRegio trains (S, REX, IR) between Hochfilzen and Wörgl (Kirchbichl)
checkUse of evening and event shuttle
checkUse of Park & Ride facilities
The accommodation tax is collected independently of the accommodation price and contributes to the maintenance of the infrastructure, including the maintenance of paths, public transport, the maintenance of cross-country ski trails and signposting. Furthermore, the Pillerseetal Tourism Association acts as an important financing partner for infrastructure facilities so that a wide range of leisure activities can be offered and maintained in the region.
Did you know? The accommodation tax is used, among other things, for the region's free mobility programme.
check2026 in all localities: €3.90
check2026: from the 2010 cohort
check2027: from the 2011 cohort
check2028: from the 2012 cohort